Developing a brand image to promote an incubation programme and demo day for impact-oriented startups.
Funded by the Temasek Foundation, Young Sustainable Impact Southeast Asia has incubated over 10,000 youths in its community, with 3,500 applicants and 21 startups under its portfolio.
I was the Marketing Director spearheading design and strategy for the organisation's incubation programme and demo day.
For this brief, I used themes of boldness, youthfulness, with heavy blues to represent the brand's colours.
These shades also lent themselves to an ocean-based theme - appropriate for a social enterprise focused on innovation and impact.
