Building a website, marketing materials, and fleshing out a brand for a new regulatory consultancy.
While working at Integrium, a regulatory compliance consultancy, I was tasked with the additional role of setting up its website and developing marketing collateral and building out a client list for the organisation.
The company already had a logo and some basic iconography I could utilize when building out the brand.
I incorporated the shades of turquoise when building out the rest of the site, in deeper tones, and sought out birds-eye-view images of Singapore's Central Business District to immediately communicate the sense of the new consultancy being in the heart of the financial district.
I repurposed the image for other aspects of Integrium's marketing collateral, including the newsletter cover.
